The Equus Effect Featured in MSG Networks and Benjamin Moore® Video Highlighting Ring’s End Community Spotlight

SHARON, CT / ACCESSWIRE / April 2, 2022 / The Equus Effect, a Connecticut non-profit whose mission is to provide veterans and others in high-stress environments with essential tools and skills to build healthy relationships through purposeful engagement with horses, is the featured charity in the Rings End and Benjamin Moore video demonstrating the companies’ support for the community.

The video will air on April 3, at Madison Square Garden during the New York Rangers game, and in the post-game show.

Benjamin Moore and Ring’s End made a generous donation of Arborcoat Barn Red Stain and Clear Stain for the newly built covered arena. The video combines interviews with The Equus Effect Co-Founders Jane Strong and David Sonatore, along with footage from the organization’s unique and effective hands-on horse programs for veterans.

“We are so grateful to Benjamin Moore and Rings End for supporting and creating this partnership with us, ” said Jane Strong. “If it were not for donors like these, we would never be able to continue our mission to give veterans, military families, first responders, frontline health workers and others in high-stress environments a much needed ‘leg up’ to meet life’s challenges and move forward.”

Scott Herling, Director of Marketing at Ring’s End says “We’ve historically been a very charitable organization and really believe in supporting the communities that we live and work in and Benjamin Moore has helped us … one project that we’re very proud of our partnership with The Equus Effect.”

A spokesperson for Benjamin Moore said that in addition to airing during and post-game on MSG Network, the video will be running on the jumbotron facing Penn Station on Seventh Avenue in New York City.